Level 3 Hub
Level 3 Hub
Branding & Art Direction
Services
Branding
Web Design
Art Direction
Brand Tools
Client
Level3 Hub
Location
Thailand
Year
2026
Credits
Cube Studios
Info
Level3 Hub is a gaming venue in Pattaya built around direct-drive sim racing, room scale VR, high-end PCs and console rooms.
It sits on the third floor of a mall with no lift, so rather than hide the climb, the brand makes it the point. Everything leads upward, and everything says the same line: Enter the level.
BRAND STRATEGY
BRAND STRATEGY
People can already play at home, so we gave them a reason to come out: to relax, play together, and meet others who enjoy gaming.
Clear information would make visiting easier. Bring-a-friend offers and regular updates would give people reasons to return, helping Level3 become a familiar gathering place.
People can already play at home, so we gave them a reason to come out: to relax, play together, and meet others who enjoy gaming.
Clear information would make visiting easier. Bring-a-friend offers and regular updates would give people reasons to return, helping Level3 become a familiar gathering place.
THE LOGO
THE LOGO
We took the two L’s in LeveL, flipped one over the other, and joined them into one shape. Three layers represent the climb to the third floor. The diagonal cuts follow one 45° angle, which carries into the wider brand.
We took the two L’s in LeveL, flipped one over the other, and joined them into one shape. Three layers represent the climb to the third floor. The diagonal cuts follow one 45° angle, which carries into the wider brand.
LOGO EXPLORATION
LOGO EXPLORATION
We explored different symbols and versions built around the name. Some were too abstract or too familiar; others offered little to build on. The final direction gave us something recognisable that could grow across the brand.
We explored different symbols and versions built around the name. Some were too abstract or too familiar; others offered little to build on. The final direction gave us something recognisable that could grow across the brand.
COLOUR PALETTE
COLOUR PALETTE
Red and blue feel familiar in gaming. Black gives them room to stand out without making everything loud. Magenta appears sparingly, mostly for events. Keeping these roles consistent gives Level3 a recognisable look.
Red and blue feel familiar in gaming. Black gives them room to stand out without making everything loud. Magenta appears sparingly, mostly for events. Keeping these roles consistent gives Level3 a recognisable look.
TYPOGRAPHY
TYPOGRAPHY
We chose Geomanist to avoid the aggressive, techy fonts common in gaming. Ultra and Black, its heaviest styles, lead the biggest headlines. Bold supports other headings, Book the main text, and Medium the labels.
Kanit supports Thai, with extra spacing to keep it readable alongside English.
We chose Geomanist to avoid the aggressive, techy fonts common in gaming. Ultra and Black, its heaviest styles, lead the biggest headlines. Bold supports other headings, Book the main text, and Medium the labels.
Kanit supports Thai, with extra spacing to keep it readable alongside English.
LAYOUT SYSTEM
We built reusable layouts for posters, billboards and social posts. Photos draw attention, text keeps information clear, and colour highlights what matters. The image-chain layout links several photos together, showing more of the experience in one post.
We built reusable layouts for posters, billboards and social posts. Photos draw attention, text keeps information clear, and colour highlights what matters. The image-chain layout links several photos together, showing more of the experience in one post.
STUDIO TOOLS
With no designer on the team, staff needed tools they could use themselves. Post Studio creates posts with adjustable layouts, text, photos and colours. Photo Treatment applies the photo effects.
Built-in brand rules keep the results consistent.
With no designer on the team, staff needed tools they could use themselves. Post Studio creates posts with adjustable layouts, text, photos and colours. Photo Treatment applies the photo effects.
Built-in brand rules keep the results consistent.
THE WEBSITE
The website answers three questions: what can I play, what does it cost, and how do I get there?
It works in six languages, shows Pattaya time and opening status, and switches between Happy Hours and Standard prices. LINE comes first for enquiries, with other contact options available and walk-ins clearly welcomed.
The website answers three questions: what can I play, what does it cost, and how do I get there?
It works in six languages, shows Pattaya time and opening status, and switches between Happy Hours and Standard prices. LINE comes first for enquiries, with other contact options available and walk-ins clearly welcomed.
IMPACT
The next step is to measure racing-station use, enquiries through the website, repeat visits and recommendations from friends. These will help show how the work supports Level3’s growth.
The next step is to measure racing-station use, enquiries through the website, repeat visits and recommendations from friends. These will help show how the work supports Level3’s growth.
